Are you struggling to find the sweet spot where both, audience and business needs are met? The danger is that if you can’t get the balance between your readers’ interest and your business objectives right, neither will benefit.
The WebEx co-chaired by Wiley, ALPSP (Association of Learned and Professional Society Publishers) and the Copyright Clearance Center about “Developing Ethical Commercial Revenues in a Changing Publishing Landscape” reminded us of some of the key elements to consider during the development of a content strategy.
Publishers are embracing innovation opportunities
The publishing industry is going through an important period of change. A…