As a pharma marketer, are you setting yourself up for success in 2018?

The new year is a good time for marketers in the pharmaceutical and biotechnology industries to look back and assess their failures and successes over the last year, understand industry trends, and plan for success in 2018. With marketing budgets often being cut and the constant need to demonstrate returns on investment, the task becomes even more difficult. Stay reassured that you are not alone and can learn from your peers. This article describes some of the most common challenges and how these can be addressed. In the rapidly evolving climate for pharmaceutical marketers, the first challenge is to do…

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