Supplements

Gain reach and credibility: Share your brand message with HCPs via their trusted journal

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Support clinical decisions and make an impact

When you want to reach busy healthcare professionals, you need to make sure your content is relevant, useful, and reliable, and that it meets their changing needs. Online journals are one of the highest-impact channels, based on influence and reach, and full-text articles are still the preferred reference format for clinical decisions.

You can engage healthcare professionals and generate citations with supplements: a validated and authoritative independent channel that supports the credibility of your brand messages. You can choose to add content enhancements such as video, infographics, or e-learning to increase engagement.

A supplement can be published in an academic or B2B journal. An academic supplement can contain a single peer-reviewed article, or a collection on a common theme, and is published on Wiley Online Library. A B2B supplement is a single print article (not peer-reviewed), and it can be hosted on Wiley Online Library’s Healthcare hub on request. Whatever option you choose, your supplement goes out to all subscribers, making it highly visible.



Discover the value of a supplement

Get access to decision makers in your subject area through our journal subscriber lists, and support your own key opinion leaders by publishing their content.

With a supplement, you can associate your message with authoritative research on a specific subject, lending credibility to your brand. And it won’t take your time and effort away from other tasks. Our experienced team follows our tried and tested process for a smooth project roll-out. And you’ll be able to track and analyze online usage and the impact of your article to give you the best results.

From raising awareness during the pre-launch phase to sharing education materials with healthcare professionals post-launch, supplements can support your evolving needs throughout the product lifecycle. They ensure your brand and messages remain discoverable and engaging.

  • Early in the product lifecycle, a supplement collating peer-reviewed articles on the challenge your product addresses could create a citable body of knowledge on the underlying burden and unmet need. It could also help shape the market in preparation of your molecule or technique. You could consider publishing key phase III data as a supplement, to support your late-to-market or innovative formulation launch.
  • Later in the lifecycle, you could choose to share citable symposium proceedings, summaries of your clinical trials, or case reports as a supplement. This channel could also help you educate healthcare professionals about your product, its safety information, or new clinical uses, helping you maintain a strong position in the market.

 

  1. Discover the value of a supplement

    Get access to decision makers in your subject area through our journal subscriber lists, and support your own key opinion leaders by publishing their content.

    With a supplement, you can associate your message with authoritative research on a specific subject, lending credibility to your brand. And it won’t take your time and effort away from other tasks. Our experienced team follows our tried and tested process for a smooth project roll-out. And you’ll be able to track and analyze online usage and the impact of your article to give you the best results.

  2. Support your product lifecycle

    From raising awareness during the pre-launch phase to sharing education materials with healthcare professionals post-launch, supplements can support your evolving needs throughout the product lifecycle. They ensure your brand and messages remain discoverable and engaging.

    • Early in the product lifecycle, a supplement collating peer-reviewed articles on the challenge your product addresses could create a citable body of knowledge on the underlying burden and unmet need. It could also help shape the market in preparation of your molecule or technique. You could consider publishing key phase III data as a supplement, to support your late-to-market or innovative formulation launch.
    • Later in the lifecycle, you could choose to share citable symposium proceedings, summaries of your clinical trials, or case reports as a supplement. This channel could also help you educate healthcare professionals about your product, its safety information, or new clinical uses, helping you maintain a strong position in the market.

     

FAQs

Most of our journals in health sciences will accept supplements. However, your Wiley contact will need to confirm the journal’s supplement policy before initiating a project.

Your supplement content should be original material only. This can include, for example, reviews of other articles in a therapy area, summaries of clinical trials, conference proceedings, satellite symposium reports, and case reports. Your Wiley contact can advise whether the journal’s editor would accept your specific request in principle. The articles will still need to go through peer-review.

Supplements associated with academic peer-reviewed journals will need to meet the same standards as regular articles, which means they will be peer-reviewed. Peer-review is completely under the control of the journal editorial office. For most journals, the peer-review process is managed via Scholar One ManuscriptsTM, a web-based management system that tracks manuscripts from

submission to final decision. Supplements associated with B2B titles are not peer-reviewed unless requested by the editor.

The journal editor needs to approve any request for a supplement, so you’ll be asked to provide as much information as possible about the Supplement in advance. Useful information includes the article title(s), an overview paragraph, and table of contents. Building a strong application file will help our commercial team in their discussions with the journal’s editorial team.

Once the editor has given their approval to publish a supplement and the articles have been peer-reviewed and approved, it generally takes eight weeks for our project team to get the supplement published online.

Most sponsored supplements are between 24 and 32 pages, but you can include additional pages up to a total of 120 pages.

Yes, you can purchase print copies of online-only journals or supplements at an additional cost.

Subject to an additional cost, it is possible to link your website to Wiley Online Library, where the articles will be hosted and be made freely accessible. If you are looking for printed copies of the article(s), refer to our reprint offering for more information.

Commercial reuse of open access/online open content by third parties is restricted by the terms of the specific Creative Commons license signed by the authors. 

We can arrange the creation of video abstracts, audio, video, and infographics, and we can produce Wiley Audio, generate CME, and deliver webinars. Other services may be possible – please discuss your needs with your Wiley contact.

It is possible to link out from the PDF to multiple-choice questions hosted by Wiley Health Learning.

Articles can either be accredited individually (as journal-based CME) or as a collection or supplement (defined as enduring material). A Credit Eligibility Form must be completed to assign CME to content. Corporations defined as “ineligible companies” (pharma, device, etc.) cannot be involved in the development or review of article or activity content, but they may receive anonymized outcomes reporting on factors like participation, usage, and evaluation

Your company’s name will be included in the online table of contents and on the title page of any printed copies, as standard. Please note that names and logos cannot be included on the front cover of a supplement.

You can include product advertisements on the inside and outside back cover, the inside front cover, and the end pages of your supplement.

Case Studies

Hear from your peers who have published a supplement with us.

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Find out how this company reached and educated their target audience with a supplement featuring a balanced review of research.

Discover how this pharma company maximized HCP engagement with its clinical trial results by publishing a supplement.

Looking to publish a supplement of one of our journals? Contact us for personalized guidance on the opportunities available.