As a pharma marketer, are you setting yourself up for success in 2018?

The new year is a good time for marketers in the pharmaceutical and biotechnology industries to look back and assess their failures and successes over the last year, understand industry trends, and plan for success in 2018. With marketing budgets often being cut and the constant need to demonstrate returns on investment, the task becomes […]

The Top 5 Tips for Good Publication Practices

Learnings from the Asia Pacific ISMPP country champion meetings Wiley and the International Society of Medical Publication Professionals (ISMPP) hosted in November 2016 a series of successful full-day educational workshops across Asia Pacific – Tokyo, Shanghai, and Singapore. Participants from the pharmaceutical industry, medical communication agencies, journals, hospitals and academia; all joined with the same […]