Are you struggling to find the sweet spot where both, audience and business needs are met? The danger is that if you can’t get the balance between your readers’ interest and your business objectives right, neither will benefit. The WebEx co-chaired by Wiley, ALPSP (Association of Learned and Professional Society Publishers) and the Copyright Clearance […]
Medical Managers often ask me how to extend the reach of a sponsored symposium beyond the meeting attendees. Their main challenges with capturing content are: How do you provide it as independent, credible research? How do you ensure the format is engaging? How do you make it timely and relevant on an ongoing basis? A […]
Learnings from the Asia Pacific ISMPP country champion meetings Wiley and the International Society of Medical Publication Professionals (ISMPP) hosted in November 2016 a series of successful full-day educational workshops across Asia Pacific – Tokyo, Shanghai, and Singapore. Participants from the pharmaceutical industry, medical communication agencies, journals, hospitals and academia; all joined with the same […]
